Which of the following best describes market segmentation?
dividing the market into smaller, meaningful groups of customers
a promise to a group of customers
evaluating and identifying a meaningful group of customers to serve
creating a unique offering to provide customer value
identifying a clear and distinct place in the customer's brain that the brand or company should occupy

Question

Quizplus · Accepted Answer

The Answer is dividing the market into smaller, meaningful groups of customers

Which of the Following Best Describes Market Segmentation