Pendergraff Pet Supplies divides the pet market according to the owners' race, occupation, income, and family life cycle.What type of segmentation does Pendergraff use?
geographic
behavioural
lifestyle
demographic
psychographic
Correct Answer:
Verified
Q9: Marketers must be careful to guard against
Q10: Marketers of automobiles, financial services, and travel
Q11: Markets can be segmented into groups of
Q12: There _ to segment a market.
is one
Q13: Which type of segmentation centers on the
Q15: When Burger King targets children, teens, adults,
Q16: What are the four steps, in order,
Q17: Through market segmentation, companies divide large, heterogeneous
Q18: When Positive Image, Inc., caters to clothing,
Q19: Which of the following best describes target
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents