________ refers to a detailed version of the new-product idea stated in meaningful consumer terms.
Product generation
The product concept
Product testing
Product commercialization
Product crowdsourcing
Correct Answer:
Verified
Q39: With what groups do firms conduct concept
Q40: Your company decides to use external sources
Q41: What are the stages, in correct order,
Q42: Once the prototype of Wainwright Industries' new
Q43: In the _ stage of new-product development,
Q45: _ refers to inviting broad communities of
Q46: According to the authors, when does a
Q47: The major purpose of test marketing is
Q48: _ refers to the identification of good
Q49: The stage of new-product development where the
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