________ are sets of interdependent organizations that help make the product or service of a company available for use by consumers or business users.
A) Research and development channels
B) Upstream channels
C) Marketing channels
D) Raw materials suppliers
E) Backward integration chains

Question

Quizplus · Accepted Answer

Marketing channels refer to the set of organizations that help make the products or services of a company available for use by consumers or business users. These channels may include retailers, distributors, wholesalers, and other intermediaries who play a role in getting products from the manufacturer to the end-user. The primary goal of marketing channels is to ensure that the right product is available in the right place at the right time to meet customer demand.

________ Are Sets of Interdependent Organizations That Help Make the Product