In which of the following situations is a producer guaranteed full control over product sales?
A) a corporate marketing channel
B) a direct marketing channel
C) a contractual distribution channel
D) a horizontal marketing system
E) an administered marketing system

Question

Quizplus · Accepted Answer

In a direct marketing channel, the producer sells their products directly to the end consumers, thus having full control over product sales. Other channels may involve intermediaries who can influence or even control the sales process.

In Which of the Following Situations Is a Producer Guaranteed