In a marketing communications mix, ________ refers to any short-term incentive that encourages the purchase or sale of a product or service.
A) advertising
B) sales promotion
C) personal selling
D) crowdsourcing
E) public relations

Question

Quizplus · Accepted Answer

Sales promotion refers to any short-term incentive that encourages the purchase or sale of a product or service, such as discounts, coupons, contests, or free samples. Advertising, personal selling, crowdsourcing, and public relations are other components of the marketing communications mix that serve different purposes.

In a Marketing Communications Mix, ________ Refers to Any Short-Term