Which of the following is most likely a difference between advertising and sales promotion?
A) Advertising is a sales-directed form of communication, while sales promotions are endorsed as company news.
B) Advertising can be used to build up a long-term image for a product while sales promotion effects can be short lived.
C) Advertising can be used to dramatize product offers, but sales promotion cannot be used for this purpose.
D) Advertising can trigger quick sales, while sales promotions cannot.
E) Advertising is not as effective in building long-term brand preferences as sales promotions.

Question

Quizplus · Accepted Answer

Advertising is focused on building a long-term image and brand awareness, while sales promotion is typically used for short-term effects and driving immediate sales. Therefore, the effects of advertising can be longer-lasting than those of sales promotions. Choice A, C, D, and E are incorrect because they do not accurately describe a key difference between advertising and sales promotion.

Which of the Following Is Most Likely a Difference Between