Trainstar, a sportswear equipment manufacturer, releases a new line of energy drinks called VitaZing. The television ad for the energy drink shows people jogging, working out in a gym, and doing aerobics. The actors then take a break to drink VitaZing, which visibly re-energizes them and leads them to continue exercising. Which advertising style is most likely used in the VitaZing ad?

Question

Quizplus · Accepted Answer

The VitaZing ad most likely uses the lifestyle advertising style, which features a depiction of a desirable lifestyle that the product can help achieve. The ad shows energetic and fit people exercising and then pausing to drink VitaZing, which is followed by a boost in energy and motivation to continue exercising. This is aimed at attracting consumers who want to be part of that active, healthy lifestyle.

Trainstar, a Sportswear Equipment Manufacturer, Releases a New Line of Energy