Eric Dylan is the marketing director of a charity that raises funds to help provide educational services to children and families in developing countries. Eric targets a selective market of individuals who have recently donated to international charities by sending letters with charity information and donation instructions. Eric uses ________ in this scenario.

Question

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Eric is using direct-mail marketing, as he is targeting a select group of individuals with personalized letters and donation instructions. Mass marketing would involve targeting a broader audience with a less personalized approach. Telephone marketing would involve contacting individuals directly by phone. Digital marketing would involve using digital channels such as social media or email. Kiosk marketing would involve using interactive kiosks in public places to promote the charity.

Eric Dylan Is the Marketing Director of a Charity That