Business portfolio analysis is defined as the process in which management ________.
A) studies the products and strategies of competitors to improve the company's own products
B) analyzes consumer feedback in order to better position the company's brand image
C) assesses the attractiveness of an SBU's market and the strength of its position in the market
D) segments the company's markets to reach target consumers effectively
E) conducts marketing research to evaluate the company's marketing strategy

Question

Quizplus · Accepted Answer

Business portfolio analysis is a managerial tool for evaluating the potential of a company's product lines or strategic business units (SBUs). It assesses the attractiveness of the market in which the SBU operates and the strength of the SBU's position in that market. This analysis helps management to identify SBUs that are performing well and invest in them, as well as identify underperforming SBUs and divest them. Therefore, choice C is the best answer.

Business Portfolio Analysis Is Defined as the Process in Which