Under Armour increasing its advertising spending and offering an ever-increasing range of styles and colors in its original apparel line is an example of a ________ strategy.

Question

Quizplus · Accepted Answer

Market penetration strategy involves increasing sales of existing products in existing markets. Under Armour increasing its advertising spending and offering different styles and colors in its original apparel line help to increase its sales in the existing market, which makes it an example of a market penetration strategy.

Under Armour Increasing Its Advertising Spending and Offering an Ever-Increasing