Nike's goal to increase sales of its running shoes by 25 percent during the first 6 months of the new fiscal year is an example of a ________.
A) differentiation objective
B) positioning objective
C) marketing objective
D) marketing strategy
E) target market strategy

Question

Quizplus · Accepted Answer

The goal of increasing sales of running shoes is a specific objective within the scope of marketing, making option C the correct answer. Option A refers to distinguishing a product from its competitors, while option B refers to how a product is positioned in the market. Options D and E are more general terms that do not accurately describe Nike's goal.

Nike's Goal to Increase Sales of Its Running Shoes by 25