Erica Jenson has a limited budget to conduct market research. Which of the following research approaches would provide Erica with the most cost-effective way to reach a large number of respondents in a short period?

Question

Quizplus · Accepted Answer

Internet-based surveys have become one of the most popular and cost-effective market research methods. They allow Erica to reach a large number of respondents quickly, without the need for printing and mailing expenses. Additionally, Internet-based surveys are typically easier to administer and collect data from, saving Erica time as well.

Erica Jenson Has a Limited Budget to Conduct Market Research