When a consumer learns about a new product for the first time and makes a decision to try it, the consumer is engaged in the evaluation of alternatives process.

Question

Quizplus · Accepted Answer

The consumer is engaged in the decision-making process, specifically the stage of interest or consideration, not the evaluation of alternatives. The evaluation of alternatives typically occurs after gaining awareness and interest, where the consumer compares different products before making a decision.

When a Consumer Learns About a New Product for the First