A business buyer is considering a change in product specifications, terms, and possibly suppliers. This buying situation is referred to as a(n)________.
A) modified rebuy
B) new-task situation
C) straight rebuy
D) dual distribution channel
E) exclusive distribution channel

Question

Quizplus · Accepted Answer

A modified rebuy situation involves a business buyer considering a change in product specifications, terms or suppliers while maintaining some elements of the previous purchasing arrangement. This is different from a straight rebuy where the buyer simply reorders the same products from the same supplier, or a new-task situation where the buyer is making a first-time purchase of a new product or service. Dual distribution channel and exclusive distribution channel refer to marketing and sales strategies, and are not relevant to the buying situation described.

A Business Buyer Is Considering a Change in Product Specifications