Explain the four major steps in designing a customer-driven marketing strategy.
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Q11: A company selling child-care products ran a
Q12: Mass marketing involves identifying market segments, selecting
Q13: Many companies today are localizing their products,
Q14: When marketers at Fair & Leigh Inc.
Q15: _ involves dividing a market into smaller
Q17: Companies know they cannot appeal to all
Q18: _ calls for dividing the market into
Q19: What is differentiation?
Q20: With technology advances making it simple to
Q21: Which of the following is NOT a
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