At the extreme, micromarketing becomes ________ insofar as products and marketing programs are tailored to the needs and preferences of customers.
A) differentiated marketing
B) multi-segmented marketing
C) local marketing
D) mass marketing
E) individual marketing

Question

Quizplus · Accepted Answer

Micromarketing focuses on individual customers and their specific needs and preferences, making individual marketing the best choice for the extreme end of micromarketing. This involves tailoring products and marketing programs to each individual customer. Differentiated marketing, multi-segmented marketing, and local marketing still involve broader target markets and segments, while mass marketing ignores individual needs and preferences altogether.

At the Extreme, Micromarketing Becomes ________ Insofar as Products and Marketing