If a product passes both the concept test and the product test, the next step is most likely to be ________.
A) marketing strategy development
B) product development
C) test marketing
D) business analysis
E) concept development

Question

Quizplus · Accepted Answer

After a product passes both the concept test and the product test, the next step in the product development process is typically test marketing, where the product and its marketing strategy are tested in a more realistic market setting.

If a Product Passes Both the Concept Test and the Product