A product life cycle has five distinct stages: product development, introduction, growth, maturity, and ________.
A) stabilization
B) rebranding
C) decline
D) progression
E) segmentation

Question

Quizplus · Accepted Answer

The last stage in a product life cycle is decline, which is characterized by a decrease in sales and profitability as the market becomes saturated or the product becomes outdated. This stage may prompt a company to discontinue the product or invest in rebranding and innovation to revive sales.

A Product Life Cycle Has Five Distinct Stages: Product Development