Fads are characterized by their ________.
A) enduring nature that spans several generations
B) low rates of adoption by consumers
C) unusually high sales and rapid decline
D) basic and distinctive modes of expression that seldom become unpopular
E) non-attainment of the last two stages of the product life cycle

Question

Quizplus · Accepted Answer

Fads are defined as products or trends that experience a sudden surge in popularity, followed by a rapid decline in sales and interest. This distinguishes them from long-term or enduring trends that may span across generations, as well as products that follow a more gradual decline over time. Therefore, option C is the most accurate characterization of fads.

Fads Are Characterized by Their ________