Gershwin, a musical toy for toddlers, is in the maturity stage of the product life cycle, and Gershwin managers have decided to modify the product. What will Gershwin managers most likely do to achieve this goal?
A) change distributors
B) offer coupons for the toy
C) change the packaging of the toy
D) launch an online advertising campaign
E) cut prices of the toy to attract new customers

Question

Quizplus · Accepted Answer

In the maturity stage, modifying the product usually involves changing the packaging or adding new features to make the product more attractive to customers. Changing distributors, offering coupons, launching an online advertising campaign, and cutting prices are more likely to be used in the growth or introduction stages of the product life cycle.

Gershwin, a Musical Toy for Toddlers, Is in the Maturity