Some companies deemphasize price and use other marketing mix tools to create non-price positions in the marketplace.

Question

Quizplus · Accepted Answer

This statement is true. Some companies, especially those that compete in highly saturated or competitive markets, may choose to focus on other elements of the marketing mix such as product design, quality, features, brand image, or customer service to differentiate themselves from their competitors rather than compete on price alone. By doing this, they hope to create a unique value proposition that will attract and retain customers who are willing to pay a premium price for their products or services.

Some Companies Deemphasize Price and Use Other Marketing Mix Tools