When Starbucks introduced its Tazo Tea line to bring in new customers who had never gone to Starbucks because they don't drink coffee, Starbucks was employing a ________ strategy.
A) market-penetration
B) new-market segment
C) geographical-expansion
D) niche identification
E) blue-ocean

Question

Quizplus · Accepted Answer

The introduction of Tazo Tea was aimed at attracting a new market segment of customers who did not drink coffee. Therefore, Starbucks was employing a new-market segment strategy.

When Starbucks Introduced Its Tazo Tea Line to Bring in New