Which of the following is the most constructive response a market leader can make when defending its market share?
A) maintain basic cost control
B) innovate continuously
C) provide desired benefits
D) meet challengers with a swift response
E) provide expected benefits

Question

Quizplus · Accepted Answer

Innovating continuously is the most constructive response a market leader can make when defending its market share because it helps to maintain a competitive advantage and keep customers satisfied with new and improved products or services. Maintaining basic cost control and providing expected benefits may help to keep current customers, but it may not be enough to attract new ones or stay ahead of challengers. Meeting challengers with a swift response is important but it is reactive rather than proactive. Providing desired benefits is vague and doesn't necessarily address the issue of defending market share.

Which of the Following Is the Most Constructive Response a Market