Which of the following is true about proactive marketing?
A) A company needs creative anticipation to see the writing on the wall.
B) Proactive companies create new offers to serve unmet and unknown consumer needs.
C) Proactive companies refrain from practicing uncertainty management.
D) A company needs responsive anticipation to devise innovative solutions.
E) Companies are winners when they are extremely risk-averse.

Question

Quizplus · Accepted Answer

Proactive marketing involves anticipating and creating new offers to serve unmet and unknown consumer needs. This requires a company to be innovative and take risks, rather than being risk-averse. Additionally, proactive companies may engage in uncertainty management, but they do not refrain from it. Therefore, option B is the correct choice.

Which of the Following Is True About Proactive Marketing