________ defense involves occupying the most desirable market space in the minds of the consumers and making the brand almost impregnable.
A) Position
B) Flank
C) Preemptive
D) Mobile
E) Contraction

Question

Quizplus · Accepted Answer

Position defense involves establishing a strong and unique position in the minds of consumers, making it difficult for competitors to penetrate or dislodge the brand. This can be achieved through branding, advertising, innovative product development, and other marketing efforts that differentiate the brand from competitors and create a distinct identity that resonates with consumers. This type of defense is especially important in mature or saturated markets where competition is intense and brands must work harder to maintain their market share.

________ Defense Involves Occupying the Most Desirable Market Space in the Minds