According to Peter Golder and Gerald Tellis, a(n) ________ is the first to develop a working model of the product.
A) developer
B) creative pioneer
C) market pioneer
D) product pioneer
E) inventor

Question

Quizplus · Accepted Answer

The term "product pioneer" refers specifically to the first company or organization to develop and launch a new product into the market. This can involve significant innovation and R&D efforts to create a working model of the product, which distinguishes the product pioneer from other players in the market. Therefore, the term "product pioneer" best fits the description provided in the question.

According to Peter Golder and Gerald Tellis, A(n) ________ Is