An alternate way to increase sales volume is to increase the usage rate among users. This can be done by ________.
A) converting nonusers
B) having consumers use less of the product on each occasion
C) having consumers use the product on more occasions
D) attracting competitors' customers
E) entering new market segments

Question

Quizplus · Accepted Answer

By having consumers use the product on more occasions, they will increase their usage of the product which will ultimately increase sales volume. This can be done by increasing the product's relevance or creating new occasions for use. Converting nonusers, having consumers use less of the product on each occasion, attracting competitors' customers or entering new market segments may help to increase sales but they do not directly target increasing usage rate among users.

An Alternate Way to Increase Sales Volume Is to Increase