As a market-follower strategy, an imitator duplicates the leader's product and packages and sells it on the black market or through disreputable dealers.

Question

Quizplus · Accepted Answer

A market-follower strategy involves following the leader's product and marketing approach to capture some of the target market. However, selling on the black market or through disreputable dealers would be considered illegal and unethical, and not a legitimate market-follower strategy.

As a Market-Follower Strategy, an Imitator Duplicates the Leader's Product