The product strategy during the maturity stage of the product life cycle should be to build more intensive distribution.

Name: The product strategy during the maturity stage of the product life cycle should be to build more intensive distribution.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

During the maturity stage, the focus is typically on defending market share, optimizing the product, and finding new market segments or uses rather than building more intensive distribution, as the product is already well-established in the market.

The Product Strategy During the Maturity Stage of the Product