A ________ is anything that can be offered to a market to satisfy a want or need, including physical goods, services, experiences, events, persons, places, properties, organizations, information, and ideas.
A) function
B) product
C) benefit
D) process
E) structure

Question

Quizplus · Accepted Answer

A product is the only option that includes physical goods, services, experiences, events, persons, places, properties, organizations, information, and ideas. Functions, benefits, processes, and structures are all more narrow terms that do not encompass such a wide variety of offerings.

A ________ Is Anything That Can Be Offered to a Market