When companies search for new ways to satisfy customers and distinguish their offering from others, they look at the ________ product, which encompasses all the possible augmentations and transformations of the product.
A) consumption
B) expected
C) potential
D) augmented
E) basic

Question

Quizplus · Accepted Answer

The correct answer is "potential" product, as it refers to all the possible augmentations and transformations a product can undergo to satisfy customers and stand out in the market.

When Companies Search for New Ways to Satisfy Customers and Distinguish