Which of the following is true for services?
A) All services are people-based, while goods are equipment-based.
B) Service providers can be both for-profit or nonprofit.
C) All service companies follow the same process to deliver their services.
D) The client's presence is a hindrance during the service delivery process.
E) Service providers develop similar marketing programs for personal services and business services.

Question

Quizplus · Accepted Answer

Service providers can be either for-profit or nonprofit, making them different from goods-based businesses. Option A is incorrect as some services may not require human beings, such as a car wash machine service. Option C is incorrect as each service company has its unique process for delivering services. Option D is incorrect as the client's presence is often necessary for the customization of services to meet the client's expectations. Option E is incorrect as marketing programs differ depending on the type of service provided; personal services cannot have the same marketing program as a business service.

Which of the Following Is True for Services