BRZ Shoes positions itself as a young, adventurous brand. Its logo and brand communication try to give consumers a feeling of excitement and bravery. These ads appeal to the ________ dimension of brand experience.
A) sensory
B) affective
C) behavioral
D) intellectual
E) social

Question

Quizplus · Accepted Answer

The affective dimension of brand experience refers to the emotional response evoked by the brand. In this case, the brand communication is attempting to evoke feelings of excitement and bravery, which falls under the affective dimension.

BRZ Shoes Positions Itself as a Young, Adventurous Brand