When customers calculate the perceived economic benefits of a continuously provided service in relationship to the economic costs, they are gauging the ________.
A) private equity
B) brand equity
C) payment equity
D) customer-service equity
E) product-service equity

Question

Quizplus · Accepted Answer

Payment equity refers to the perceived fairness of the price paid for a service in relation to the benefits received.

When Customers Calculate the Perceived Economic Benefits of a Continuously