Generally, consumers prefer small price increases on a regular basis to sudden, sharp increases.

Question

Quizplus · Accepted Answer

This is because small price increases are easier to adjust to and incorporate into a budget than sudden, large increases. It also gives consumers a sense of control over their spending as they can plan accordingly. Sudden, sharp increases can lead to frustration and mistrust in the company, which can affect customer loyalty.

Generally, Consumers Prefer Small Price Increases on a Regular Basis