Shrinking the amount of product instead of raising the price is a good way to counteract consumer
resistances to price increases.

Question

Quizplus · Accepted Answer

By reducing the amount of product, the price per unit may remain the same or only increase slightly, which can be more palatable to consumers than a significant price increase. This can help to mitigate potential consumer resistance to the price change.

Shrinking the Amount of Product Instead of Raising the Price