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American Businessman King Gillette Pioneered the Sales Model in Which

Question 62

Multiple Choice

American businessman King Gillette pioneered the sales model in which razor handles were given away for free or sold at a loss, but sales of disposable razor blades were very profitable. This is known as the ________ model.


A) two-tiered pricing
B) predatory pricing
C) cross selling
D) loss leading
E) product churning

Correct Answer:

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