________ refers to the means by which firms attempt to inform, persuade, and remind consumers - directly or indirectly - about the products and brands they sell.
A) Human resource development
B) Marketing communications
C) Financial management
D) Operations management
E) Planning

Question

Quizplus · Accepted Answer

Marketing communications is the correct choice as it refers to the various tools and strategies that businesses use to communicate with their target audience about their products or services. It includes advertising, sales promotions, public relations, personal selling, and direct marketing. The other options, such as human resource development, financial management, operations management, and planning, are not directly related to the process of informing, persuading, and reminding consumers about products and brands.

________ Refers to the Means by Which Firms Attempt to Inform