Which of the following elements of the marketing communications mix involves a variety of short-term incentives to encourage trial or purchase of a product or service?
A) advertising
B) direct marketing
C) public relations
D) personal selling
E) sales promotion

Question

Quizplus · Accepted Answer

Sales promotion involves short-term incentives to encourage trial or purchase of a product or service. Advertising, direct marketing, public relations, and personal selling are other elements of the marketing communications mix but do not necessarily involve short-term incentives.

Which of the Following Elements of the Marketing Communications Mix