Which of the following elements of the marketing communication mix involves use of mail, telephone, fax, e-mail, or Internet to communicate with or solicit response or dialogue from specific customers and prospects?
A) advertising
B) personal selling
C) direct marketing
D) public relations
E) sales promotion

Question

Quizplus · Accepted Answer

Direct marketing involves the use of various channels such as mail, telephone, fax, e-mail, or Internet to communicate directly with specific customers and prospects in order to solicit a response or dialogue. It differs from advertising, which is a one-way form of communication to a mass audience, and personal selling, which involves face-to-face communication with potential customers. Public relations and sales promotion also do not involve direct communication with specific individuals or groups.

Which of the Following Elements of the Marketing Communication Mix