The starting point in planning marketing communications is a ________ that profiles all interactions customers in the target market may have with the company and all its products and services.
A) marketing budget
B) communications audit
C) market research program
D) publicity campaign
E) product launch

Question

Quizplus · Accepted Answer

A communications audit is a comprehensive review of all communication tools and messages that a company uses to interact with its customers. This includes advertising, promotions, public relations, salesforce communications, and customer service. By conducting a communications audit, a company can identify gaps in its communications and ensure that all communication is consistent and aligned with its marketing objectives. This process is essential in planning effective marketing communication campaigns.

The Starting Point in Planning Marketing Communications Is a ________