According to the hierarchy-of-effects model, which of the following corresponds to the behavioral stage that a buyer passes through?
A) awareness
B) knowledge
C) purchase
D) preference
E) conviction

Question

Quizplus · Accepted Answer

The behavioral stage in the hierarchy-of-effects model corresponds to the actual purchase decision and action taken by the buyer, which is represented by choice C - Purchase. The other options (A- Awareness, B- Knowledge, D- Preference, E- Conviction) represent different stages in the model that a buyer passes through before reaching the behavioral stage.

According to the Hierarchy-Of-Effects Model, Which of the Following Corresponds