According to the hierarchy-of-effects model, which of the following corresponds to the affective stage that a buyer passes through?
A) attention
B) exposure
C) reception
D) adoption
E) conviction

Question

Quizplus · Accepted Answer

The affective stage is the stage in which the buyer forms a liking or preference for a particular brand or product. This stage involves the emotions and feelings associated with the product or brand, and is therefore considered the affective stage. Attention, exposure, reception, and conviction are all stages that come before the affective stage in the hierarchy-of-effects model. Adoption, on the other hand, is the final stage in which the buyer actually makes a purchase and uses the product.

According to the Hierarchy-Of-Effects Model, Which of the Following Corresponds