Which of the following sequences accurately represents the hierarchy-of-effects model of marketing communications?
A) attention-interest-desire-action
B) awareness-interest-evaluation-trial-adoption
C) awareness-knowledge-liking-preference-conviction-purchase
D) exposure-reception-cognitive response-attitude-intention-behavior
E) knowledge-persuasion-decision-implementation-confirmation

Question

Quizplus · Accepted Answer

The hierarchy-of-effects model of marketing communication is a framework that outlines the stages that a consumer goes through as they move from being unaware of a product or service to becoming a customer. The correct sequence of the hierarchy-of-effects model is awareness-knowledge-liking-preference-conviction-purchase, which is accurately represented by choice C.

Which of the Following Sequences Accurately Represents the Hierarchy-Of-Effects Model