One of the possible objectives of marketing communications is helping consumers evaluate a brand's perceived ability to meet a currently relevant need. Which of the following is a negatively oriented relevant brand need?
A) normal depletion
B) sensory gratification
C) social approval
D) intellectual stimulation
E) value enhancement

Question

Quizplus · Accepted Answer

Normal depletion refers to the need for everyday, routine items such as food, household supplies, and personal grooming products. It is negatively oriented because it is not a glamorous need and consumers may not feel excited about purchasing these items. Options B, C, D, and E are positively oriented needs that consumers may feel more enthusiastic about fulfilling.

One of the Possible Objectives of Marketing Communications Is Helping