One of the possible objectives of marketing communications is helping consumers evaluate a brand's perceived ability to meet a currently relevant need. Which of the following is a positively oriented relevant brand need?
A) problem removal
B) social approval
C) normal depletion
D) problem avoidance
E) incomplete satisfaction

Question

Quizplus · Accepted Answer

Social approval is a positively oriented need, as it reflects the desire to be accepted and validated by others. A brand that is perceived as being able to enhance social status or acceptance would be attractive to consumers seeking this need. The other options either reflect negative needs (problem removal and problem avoidance) or neutral needs (normal depletion and incomplete satisfaction).

One of the Possible Objectives of Marketing Communications Is Helping