A(n) ________ appeal is a creative strategy that elaborates on product or service attributes or benefits.
A) aesthetic
B) informational
C) bandwagon
D) emotional
E) transformational

Question

Quizplus · Accepted Answer

An informational appeal is focused on providing details and features about a product or service to convince the audience of its merits. This type of appeal is often used in advertising for cars, electronic gadgets, and other products that customers want to know more about before making a purchase decision. Aesthetic appeals focus on beauty and design, while bandwagon appeals urge customers to go along with popular trends. Emotional appeals try to evoke feelings such as happiness, fear, or anger in the audience, while transformational appeals associate a product with a desirable lifestyle or identity.

A(n) ________ Appeal Is a Creative Strategy That Elaborates on Product