Which of the following sources of a spokesperson's credibility describes his or her attractiveness?
A) expertise
B) trustworthiness
C) likability
D) integrity
E) experience

Question

Quizplus · Accepted Answer

The source of a spokesperson's credibility that describes his or her attractiveness is likability. This refers to the spokesperson's ability to be seen as friendly or positive, which can influence the audience's perception of the message being delivered. It is not related to the spokesperson's expertise, trustworthiness, integrity, or experience.

Which of the Following Sources of a Spokesperson's Credibility Describes