________ refers to a planning process designed to assure that all brand contacts received by a customer or prospect for a product, service, or organization are relevant to that person and consistent over time.
A) Brand engagement
B) Integrated marketing communications
C) Market research
D) Customerization
E) Marketing research

Question

Quizplus · Accepted Answer

Integrated marketing communications (IMC) is a planning process that ensures all brand contacts are consistent and relevant to the customer over time. IMC involves coordinating all communication efforts, including advertising, sales promotion, public relations, and direct marketing, to convey a consistent message and brand image across all channels. Brand engagement refers to the customer's emotional connection to a brand, customerization involves tailoring products or services to individual customer needs, and market research and marketing research involve collecting and analyzing data to make informed marketing decisions.

________ Refers to a Planning Process Designed to Assure That